Keeping track of the performance of your website is made much easier when you add extra users to your Google Analytics account. Learn how to add someone as a user so they can access data analytics, view reports and more – all in just a few simple steps.

Navigate to the “User Management” Section

The first step to adding a new user to your Google Analytics account is to navigate to the “User Management” section. To do this, click on “Admin” at the bottom of the menu bar on the left hand side.  This brings up the Admin panel with options for the three levels: Account, Property and View.

Each one has an “Access Management” option. Select whichever one makes sense for this particular user.

You can now see all of the users with access to the account, property or view within your Google Analytics account and you can add a new user here.

Add a New User Profile

To add a new user to your Google Analytics account, click on the blue “+” button in the upper right corner. A drop down will appear with Add Users and Add User Groups,  Click Add Users.

In the Add roles and data restrictions window enter the email address of the user you want to add, you can add multiple emails here. Tick the box below the email field to “Notify New Users By Email.”

Set direct roles and data restrictions

Scrolling down in this window you’ll see a section titled “Direct Roles and Data Restrictions.” Select a role from the list that’s most appropriate, you can choose from the following options:

  • Administrator – Complete control over the Google Analytics dashboard, from the account, property, and view – including user management.
  • Editor – User may edit anything within the account, except for user management.
  • Analyst – User has the ability to make and edit shared assets like dashboards and annotations.
  • Viewer – Can view all configuration settings and data on an account, but can’t edit or share.
  • None: No role assigned, you can use this for and email address you intend to add in the future, this way you can simply upgrade access without having to send another email invite.

Data restrictions are further down this section, here you can choose to limit visibility of more sensitive data from users e.g. Cost Metrics or Revenue Metrics. Note that Admins can remove these restrictions for themselves.

Finally click the blue Add button to add this user.

Set Up Alerts and Notifications for the User Profile

Once you’ve created a user profile, you can set up specific alerts and notifications that they can receive. This allows you to streamline communication among users in the account, so everyone is on the same page. To do this, go to the “User Settings” section of your Google Analytics account and select “Alerts & Notifications” for your new user profile. From there you can create automated email notifications for when important goals are packed or if any other metrics have changed from their usual patterns.

How to Delete Users from Google Analytics

You can follow a similar process to remove users from Google Analytics. Head to Admin then either Account, Property, or View Access Management, we recommend starting with Account Access Management.

Here you can review existing users with access. Click the three dots on the right hand side of the user to remove and click “Remove Access”

Adding additional users to your Google Analytics account can benefit your business by allowing multiple team members to access and analyse your website data. If you need further assistance with optimising your website’s performance and driving more traffic, our PPC agency can help. We specialize in paid media strategies that can complement your Google Analytics insights and help you drive growth for your business. Contact us today to learn more about our services and how we can help.