The carousel ad format allows you to show two or more images and/or videos in a single ad, each with a headline, description, link and call to action. By using a combination of images, videos, and captions, carousel ads provide an interactive experience for users, leading to higher engagement and conversions. Here are some carousel ads best practices to follow when creating ads:

Keep carousel ads simple

While carousel ads allow you to showcase multiple products or services, it’s important to keep the overall design simple and uncluttered. Use high-quality images or videos that are visually consistent, with consistent branding and messaging across all cards in the carousel.

Use a clear call-to-action (CTA)

Make sure to include a clear and compelling CTA that tells users what action you want them to take, such as “Shop now” or “Learn more.” Place the CTA at the end of the carousel to increase the likelihood that users will interact with it after viewing all the cards.

Optimise carousel ads for mobile

As the majority of users access Meta platforms through mobile devices, it’s essential to optimise your carousel ads for mobile viewing. Use images or videos that are visually appealing in a small screen size and make sure that the text is easy to read without zooming in.

Use carousel ad captions strategically

Use the caption area to provide additional information about each product or service in the carousel. Keep the captions short and concise, and use them to highlight unique selling points or features.

Test and iterate

As with any advertising campaign, it’s essential to test different variations of your carousel ads to see what works best. Test different images, videos, captions, and CTAs to see which combinations lead to the highest engagement and conversions. Use the data from your tests to refine your approach and optimize your ads for better results.

Consider the order of the cards

While the order of the cards in the carousel doesn’t necessarily matter, consider arranging them in a way that tells a story or showcases a progression of products or services. This can help to create a more cohesive and engaging experience for users.

By following these best practices, you can create engaging and effective carousel ads that drive engagement and conversions for your business. If you’re ready to enhance your online presence and optimise your paid social media campaigns, contact us today.