What Are YouTube Bumper Ads?

In Google’s wide array of formats across Google Ads, YouTube bumper ads have…


How to Recognise and Protect Yourself from Meta Phishing Scams 

In today's digital age, social media accounts are invaluable assets for…


How to Use Promotion Assets in Google Ads

Google Ads allows you to add various extensions or assets to your ads, such as…


Callout Extensions: Enhancing Your Google Ads

Callout extensions (or assets) are words or phrases that appear below an ad’s…


What is Google Ads Auto Tagging?

Auto-tagging is a feature in Google Ads which allows you to track the…


Structured Snippet Extensions: Set Up & Examples

Structured Snippet Extensions are a type of Asset, (formerly known as Ad…


Invalid Clicks in Google Ads: What You Need To Know

Invalid clicks in Google Ads can be a major concern for Paid Search…


Meta’s AI Sandbox: The Impact of AI on Advertising Creative 

Artificial intelligence (AI) continues to revolutionise various industries, and…


Meta Carousel Ads Best Practices

The carousel ad format allows you to show two or more images and/or videos in a…


A Guide to Performance Max Audience Signals

Performance Max campaigns have been the talk of the industry for the last 12…