In just a short space of time, TikTok has become one of the most popular social media platforms in the world, with over 1 billion active users. It offers an exciting and engaging platform for brands to advertise and connect with their target audience. However, to make the most of TikTok’s advertising opportunities, it’s essential to understand the video ad specs required for the platform.

TikTok Video Ad Specs – Placements

There are separate ad specs for each placement available on TikTok, these placements are In-feed, News Feed, and In Feed in Vigo and Helo apps.

Ad Specs for TikTok In-Feed Ads

TikTok Video Ad Specs

  • Recommended aspect ratio: 9:16, 1:1, or 16:9
  • Resolution: 720 x 1280px, 640 x 640px, and 1280 x 720px
  • File type: MP4, MPEG, MOV, or AVI
  • Duration: between 5 and 16 seconds
  • File size: less than 500 MB

TikTok Display Image Ad Specs

  • Aspect ratio: 1:1.
  • File size: less than 50 KB.
  • File type: PNG, JPEG, or JPG.

TikTok Brand App Name Ad Specs

  • Length: 2-20 characters – No emojis

TikTok Description Ad Specs

Length: 12-100
Emojis and symbols allowed – Note that longer descriptions may be truncated

Ad Specs for News Feed Series

TikTok Video Ad Specs

  • Recommended aspect ratio: 16:9 or 1:1
  • Resolution: no minimum requirement
  • File types: same as in-feed ads
  • Duration: any, it’s recommended to keep it between 5-60 seconds
  • File size: less than 500 MB.

Specifications for the brand or app name and ad description are as above

Ad Specs for Vigo and Helo In-Feed

TikTok Video Ad Specs

  • Aspect Ratio: 9:16, 1:1, or 16:9.
  • File types for Vigo ads: MP4, MOV, MPEG, or AVI
  • File types for Helo ads: MP4, MOV, MPEG, AVI, or GIF
  • Resolution: 720 x 1280px, 640 x 640px, or 1280 x 720px
  • Duration: no requirements, it’s recommended to keep it between 5-60 seconds
  • File size: less than 500 MB.

Specifications for the brand or app name and ad description are as above

It’s important to note that TikTok’s advertising landscape is constantly evolving, and businesses should stay up-to-date with changes and updates to these ad specs. By doing so, they can ensure that their ads remain effective and engaging for their target audience.